Search engine optimization is much more than pushing out content. At Nerdrums, our SEO Business Services are well thought-out. We work to understand your business goals and objectives and build an SEO strategy for optimal results. Our goal is not to get you traffic. But, to bring you the traffic needed, show positive ROI while hitting your goals.

We will build the strategy with step-by-step execution. Made for your business based on your goals. If you’re looking for a cookie-cutter approach, try Home Goods. If you’re looking for results, set up a call and learn more about Nerdrums’ SEO business services and what we offer.

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How can SEO Business Services increase ROI?

Search Engine Optimization (SEO) is a marketing strategy to increase a website’s visibility and ranking on search engine results pages (SERPs). It is a method of improving a website’s overall quality and relevance to specific keyword searches. SEO usually entails optimizing website content, images, link building, and other factors that search engine algorithms consider when ranking websites.

SEO Services can help a company’s ROI by increasing the visibility of its website on SERPs. Businesses that use effective SEO can increase traffic, rank higher, and generate more leads. SEO services can also help companies to reach their target audiences more effectively and build consumer trust and credibility. This can increase sales and lead to a higher ROI. SEO services can also help businesses cut advertising costs by relying on organic search traffic to attract new customers.

Overall, SEO business services can be advantageous for businesses seeking to increase their ROI. SEO can help improve website visibility, drive more relevant traffic, and foster trust and credibility among potential customers. This can result in increased sales and a higher return on investment.

SEO Business Services at Nerdrums is geared towards companies and leaders with solid teams but might find themselves in a roadblock in growth. We work closely with you & your teams to help guide you through these roadblocks and put you back on the path to success

Nerdrums’ Approach

At Nerdrums, our services are project-based rather than monthly recurring. Before getting started, this allows for a clear scope of work, time to completion, and a set price. Our business SEO services are divided into three packages:

SEO Strategy & Technical Setup
Content Strategy & Creation
External Content Strategy

Each engagement begins with a free initial assessment to help you better understand your company’s SEO health. Once the areas for improvement have been identified, you can group multiple packages or just one.

1. SEO Strategy & Technical Setup

The strategy and technical packages are geared to give you the framework of what is needed for your website to produce against your company goals. We will work with you to understand your goals and how SEO will fit in. Conduct a thorough SEO audit to identify strengths and weaknesses—competitive analysis and fix technical issues holding back your website’s potential.

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Identify Goals

Above all, knowing your company’s goals and how SEO will impact your business will help you determine if SEO is for you. We will meet with you before making any purchases to understand your objectives thoroughly.

We will then conduct an overview and competitive analysis of your website. After that, we’ll re-sync to see if SEO is a good fit for you and, if so, what the high-level plan looks like.

Once we kick off the project, we will investigate your goals deeper and understand your company’s market and personas. Develop a SWOT and competitive analysis, and identify the positioning we need for our search engine marketing efforts.

Website Audit

We will perform a thorough audit of your website, which includes identifying technical issues, on-page structure, ranking factors, and off-page placements, among other things. Based on changes and edits, we will break down all problems, areas for improvement, and a potential forecast.

Technical SEO

Following the completion of the website audit, we will identify any technical issues that may exist, including, but not limited to, site speed, 404 redirects, duplicate content, schema markup, and other factors. Google and other search engines read webpages using a structured approach. If the technical aspect of your website is incorrect or broken, search engines will not fully comprehend what you are attempting to convey.

We will categorize the issues based on impact priority (critical, high, medium, low). Due to some of the issues’ complexity, we will work closely with your internal team to implement the fixes when needed.

Project Deliverables

In-depth SEO audit with detailed descriptions of each area to help your company understand where it stands.
SEO strategy based on your objectives and a forecasting model to determine where you can be based on implementation.
Technical SEO fixes addressing large and medium-sized issues that significantly impact your SEO.

2. Content Strategy & Creation

The content creation project is where we will break down the content strategy and target keywords—allowing us to create content based on the keywords that will drive your prospective customers to your website. The project will include updating existing content, creating content structures, and creating new content.

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Search Analysis Breakdown

In search analysis, we will research to identify the type of content we will need to create based on your industry, products, and prospect personas. From here, we will break out the keywords for these pieces of content into a hub and spoke model.

The hub and spoke model is where we have our pillar content (central piece) and a group of supporting content to aid in creating topic authority.

Content Creation Breakdown

Once we have the hub and spoke model you created and approved, we will start creating content to build out the topical authority needed. We will make the content pieces with a healthy mix of thought leadership, educational, and commercial keywords/content to boost your company in the appropriate industry and topics.

On-Page Optimization

The on-page SEO goes deeper than just writing articles. We will ensure that your articles & website has all the appropriate tags, schema markup, and inner linking. Helping search engines understand what you and your products/services are about.

Project Deliverables

Content strategy and in-depth keyword research
20 pieces of content created based on the strategy
On-page optimization to ensure content is poised for SEO

3. External Content Strategy

Our external content strategy involves having a third-party website speak on your company’s behalf. This promotes trust, word of mouth, and links to your website. Search engines interpret these links as a sign of authority, which helps you rank higher in the results.

We have established relationships with top-tier publications, thought leaders, and well-known companies, which enables us to collaborate with them to have articles written and posted on their websites on your behalf.

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Develop an off-page SEO strategy

When breaking down the strategy, we will see how your website currently ranks, authority, industry, and a few other factors to guide where we will reach out to have the content posted.

Digital PR & Guest Posting

Once we have the strategy in place, we will begin to reach out to start working on the digital pr and guest posting. You can think of digital pr as posts and links from publications. At the same time, guest posting will come from leader websites in the industry.

Project Deliverables

Off-page SEO strategy to identify whom we will work with to build your authority in the market.
Twenty legitimate links are pointing back to your site from websites ranging from thought leaders to publications.