PPC Business Services

Nerdrums approaches keyword research and selection with a data-driven approach. We determine the most relevant keywords based on the client’s business goals, industry, and target audience. We use keyword research tools, competitor analysis, and industry trends to create a comprehensive list of targeted keywords.

We then analyze the search volume, competition, and estimated cost per click for each keyword to prioritize and select the most effective ones for the campaign. We also segment keywords into different ad groups based on relevance and intent to ensure that ads are targeted and relevant to the user’s search query.

Throughout the campaign, we continuously monitor and adjust the keyword selection based on performance data to ensure the campaign is optimized for the best results.

We take a strategic approach to ad messaging and creative development. We start by understanding the client’s target audience, business objectives, and unique selling proposition to develop a messaging strategy that resonates with their target audience.

We then develop ad copy that is compelling, relevant, and aligned with the user’s search intent. We use best practices for ad copywriting, including incorporating keywords, using clear and concise language, and highlighting unique selling points.

In addition to ad copy, we develop creative assets such as images or videos that are eye-catching and relevant to the ad’s messaging. We test different ad variations to determine which messaging and creative performs best for the campaign.

Throughout the campaign, we monitor performance data and adjust the ad messaging and creative as needed to improve campaign performance and achieve the client’s goals.

We use various tools and methods to track and analyze performance data for PPC campaigns. Here are some examples:

1. Analytics Platforms: We use analytics platforms like Google Analytics to track campaign performance metrics such as click-through rate, conversion rate, and cost-per-click. We set up conversion tracking to measure the number of leads or sales generated from the campaign.
2. Ad Platforms: We use the ad platforms, such as Google Ads, to track key performance metrics, such as impressions, clicks, and conversions. We also use the ad platform’s reporting features to analyze ad group and keyword performance data.
3. A/B Testing: We use A/B testing to compare different ad variations to determine which messaging, creative, and landing pages perform best. We analyze the data from A/B tests to optimize the campaign.
4. Data Visualization Tools: We use data visualization tools like dashboards and heat maps to present performance data in an easy-to-understand format. This allows us to identify trends and areas for improvement quickly.
5. Regular Reporting: We provide regular reports to clients to inform them of campaign performance. These reports include an analysis of performance data, insights, and recommendations for improvement.

Our approach to tracking and analyzing performance data for PPC campaigns is data-driven and focused on delivering the best results for our clients. We use tools and methods to measure campaign performance, identify trends, and optimize campaigns for success.

Nerdrums takes several steps to ensure the quality and relevance of ad placements. Here are some examples:

1. Targeting Options: To reach the most relevant audience for the campaign, we use targeting options such as location, language, and audience targeting, ensuring that advertisements are shown to users who are most likely to be interested in the client’s products or services.
2. Negative Keywords: We use negative keywords to exclude irrelevant search terms from triggering ads. Ensuring ads are not displayed for unrelated queries reduces wastage and improves ad relevance.
3. Ad Copy: We create ad copy that is relevant and compelling to the user’s search query. We are improving the ad placement’s relevance and encouraging users to click on the ad.
4. Landing Pages: We ensure that landing pages are relevant to the user’s search query and provide a clear call to action. This improves the user experience and encourages conversions.
5. Ad Placement Monitoring: We regularly monitor ad placements to ensure they are relevant and high-quality. We adjust targeting options, keywords, and bids based on performance data to optimize ad placements.

Our approach to ensuring ad placement quality and relevance is focused on reaching the most relevant audience and providing a positive user experience. To ensure that ads are displayed in the most appropriate and effective placements possible, we use a combination of targeting options, negative keywords, ad copy, landing pages, and monitoring techniques.