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Increase ROI with Search Engine Optimization
A business’ return on investment is vital to making purchasing decisions. Which leads us to the question, what’s the ROI of SEO?
SEO helps by increasing visibility of a companies website on the SERPs. Businesses that use effective SEO can increase traffic, rank higher, and generate more leads and sales. Having the ability to capture their attention while the potential customers are searching their way through the buyers journey. From awareness, research, to decision making, you can be the top of their search results and the top of their mind.
Being at the top of the results leads to more traffic. Giving you the ability to be the leader of your category. Growing your brand and sales.
Investing in SEO will compound over time. We seek to build and update our homes, why not give the same care in our online real estate?
Nerdrums is geared towards companies and leaders with solid teams but might find themselves in a roadblock in growth. We work closely with you and your teams to help guide you through these roadblocks and put you back on the path to success. With over a decade of experience in search engine optimization, we come with the knowledge and understanding, equipped and ready to help you achieve your goals.
Your customers are searching for you, don’t be stuck in the pit. Be seen, be known, and be the leader. Your victories await.
Nerdrums’ Approach
At Nerdrums, our services are project-based rather than monthly recurring. Before getting started, this allows for a clear scope of work, time to completion, and a set price. Our business SEO services are divided into three packages:
- SEO Strategy & Technical Setup
- Content Strategy & Creation
- External Content Strategy
Each engagement begins with a free initial assessment to help you better understand your company’s SEO health. Once the areas for improvement have been identified, you can group multiple packages or just one.
SEO Strategy & Technical Setup
The strategy and technical packages are geared to give you the framework of what is needed for your website to produce against your company goals. We will work with you to understand your goals and how SEO will fit in. Conduct a thorough SEO audit to identify strengths and weaknesses—competitive analysis and fix technical issues holding back your website’s potential.
Identify Goals
Above all, knowing your company’s goals and how SEO will impact your business will help you determine if SEO is for you. We will meet with you before making any purchases to understand your objectives thoroughly.
We will then conduct an overview and competitive analysis of your website. After that, we’ll re-sync to see if SEO is a good fit for you and, if so, what the high-level plan looks like.
Once we kick off the project, we will investigate your goals deeper and understand your company’s market and personas. Develop a SWOT and competitive analysis, and identify the positioning we need for our search engine marketing efforts.
Website Audit
We will perform a thorough audit of your website, which includes identifying technical issues, on-page structure, ranking factors, and off-page placements, among other things. Based on changes and edits, we will break down all problems, areas for improvement, and a potential forecast.
Technical SEO
Following the completion of the website audit, we will identify any technical issues that may exist, including, but not limited to, site speed, 404 redirects, duplicate content, schema markup, and other factors. Google and other search engines read webpages using a structured approach. If the technical aspect of your website is incorrect or broken, search engines will not fully comprehend what you are attempting to convey.
We will categorize the issues based on impact priority (critical, high, medium, low). Due to some of the issues’ complexity, we will work closely with your internal team to implement the fixes when needed.
Project Deliverables
- In-depth SEO audit with detailed descriptions of each area to help your company understand where it stands.
- SEO strategy based on your objectives and a forecasting model to determine where you can be based on implementation.
- Technical SEO fixes addressing large and medium-sized issues that significantly impact your SEO.
Content Strategy & Creation
The content creation project is where we will break down the content strategy and target keywords—allowing us to create content based on the keywords that will drive your prospective customers to your website. The project will include updating existing content, creating content structures, and creating new content.
Search Analysis Breakdown
In search analysis, we will research to identify the type of content we will need to create based on your industry, products, and prospect personas. From here, we will break out the keywords for these pieces of content into a hub and spoke model.
The hub and spoke model is where we have our pillar content (central piece) and a group of supporting content to aid in creating topic authority.
Content Creation Breakdown
Once we have the hub and spoke model you created and approved, we will start creating content to build out the topical authority needed. We will make the content pieces with a healthy mix of thought leadership, educational, and commercial keywords/content to boost your company in the appropriate industry and topics.
On-Page Optimization
The on-page SEO goes deeper than just writing articles. We will ensure that your articles & website has all the appropriate tags, schema markup, and inner linking. Helping search engines understand what you and your products/services are about.
Project Deliverables
- Content strategy and in-depth keyword research
- 20 pieces of content created based on the strategy
- On-page optimization to ensure content is poised for SEO
External Content Strategy
Our external content strategy involves having a third-party website speak on your company’s behalf. This promotes trust, word of mouth, and links to your website. Search engines interpret these links as a sign of authority, which helps you rank higher in the results.
We have established relationships with top-tier publications, thought leaders, and well-known companies, which enables us to collaborate with them to have articles written and posted on their websites on your behalf.
Develop an off-page SEO strategy
When breaking down the strategy, we will see how your website currently ranks, authority, industry, and a few other factors to guide where we will reach out to have the content posted.
Digital PR & Guest Posting
Once we have the strategy in place, we will begin to reach out to start working on the digital pr and guest posting. You can think of digital pr as posts and links from publications. At the same time, guest posting will come from leader websites in the industry.
Project Deliverables
- Off-page SEO strategy to identify whom we will work with to build your authority in the market.
- Twenty legitimate links are pointing back to your site from websites ranging from thought leaders to publications.
SEO Plans & Pricing
Local
Boost your local rankings
- Local/regional focus
- Keyword research
- 50-100 Keywords
- Analytics setup & configuration
- Monthly strategy discussion
- Title & meta tags creation
- Internal link building
- Content editing and optimization
- Basic on-site optimization
- Monthly custom report
- Monthly review call
Commerce
Rise to the top
- Competitive keywords
- Keyword research
- 300+ keywords
- Analytics setup & configuration
- Title & meta tags creation
- Technical SEO
- Robot txt, sitemap, schema, etc.
- Speed optimization
- Internal link building
- Content creation, optimization & editing
- Advanced onsite/ code optimization
- Conversion optimization
- AB/variation testing
- Heat map/usability reports
- Monthly custom report
- Monthly discussion call strategy & review
Enterprise
Own your category
- Competitive keywords
- Keyword research
- 500+ keywords
- Analytics setup & configuration
- Title & meta tags creation
- Technical SEO
- Robot txt, sitemap, schema, etc.
- Speed optimization
- Internal link building
- Content creation, optimization & editing
- Advanced onsite/ code optimization
- Offsite link building
- Conversion optimization
- AB/variation testing
- Heat map/usability reports
- Monthly custom report
- Monthly discussion call strategy & review
FAQs
How does your pricing model work?
Our pricing model is based on an agile approach. After our initial call, we will be able to identify your needs and how large the project would be. From the size of the project, we will break down each aspect into sprints, with a beginning and end date. Each sprint is priced as indicated in our pricing table. We have learned that this model gives transparency to the client. Allowing them to know the total cost and due dates ahead of time. Eliminating the never-ending goalpost.
What is your experience?
After more than a decade in the field, we thoroughly understand what makes a website rise high in the SERPs. We have worked with clients of various sizes, from startups to multinational corporations, and have assisted them with their website’s visibility in search engine results. We are well-versed in current SEO methodology and positive that we can assist you in reaching your objectives.
What is your process for working with clients?
We start with an initial call where we go over a preliminary audit for free. This allows us to see where your current standing is in SEO. Once the client decides to move forward with our services, we will have a kickoff call to understand better your goals, pain points, and where SEO will assist. After kickoff, we will assemble and review a project plan with the client. Once approved, break it into sprints and get to work. Lastly, we will ensure we have recurring syncs set up to keep a strong communication loop between both parties.
Do we only sync monthly, or can we sync more often?
We aim to deliver outstanding results for our clients and ensure the project exceeds their expectations. While we typically only meet once a month (depending on project length, some are only one month). We are happy to meet more often, weekly, bi-weekly, or monthly at no extra charge.
What industries do you work with?
We currently focus on six industry verticals. Aerospace and Defense, Manufacturing, Advanced/Deep Technology, Construction, Government, and Software companies. While these are our focus, the process we use works for 90% of the industries. Please reach out if you want to learn more about what we do.
Industries
Rank Above the Competition
The Victories Await
It’s time to Rise to the Top with Nerdrums
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